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Psychology of Advertising

Psychology of Advertising

Code: 206651
ECTS: 3.0
Lecturers in charge: izv. prof. dr. sc. Dario Vučenović
Lecturers: Lea Andreis, mag. psych. - Seminar
Take exam: Studomat
English level:

0,0,0

The lecturer is not able to offer courses in English at this time.
Load:

1. komponenta

Lecture typeTotal
Seminar 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Learning outcomes:
Literature:
  1. Digital Marketing Excellence. Plannig, Optimizing and Integrating Online Marketing, , Chaffey, D. i Smith, P.R, New York: Routlege., 2017.
  2. Briliant B2B Digital Marketing., , Powers, R. i Chaffey, D, Smart Insights Marketing Intelligence, 2012.
  3. The first principles of marketing strategy, , Palmatier, R. i Crecelius, A, AMS Reviews (9), 2019.
  4. Zakon o zaštiti potrošača (Narodne novine, broj 41/14, 110/15, 14/19), , Narodne novine, , .
  5. Zakon o provedbi Opće uredbe o zaštiti podataka (Narodne novine, broj 42/18), , Narodne novine, , .
3. semester Not active
PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology

4. semester
PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology
Consultations schedule:
  • izv. prof. dr. sc. Dario Vučenović:

    Tuesday 2:30 PM - 3:30 PM

    Location: 207
  • Lea Andreis, mag. psych.:

    Wednsdays 2:30 - 3:30 PM

    Location: 207

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