Communication Studies

Department of Communication Studies

The undergraduate study programme in Communication Studies (single major) is specific in that it provides students with the opportunity to acquire both theoretical and practical knowledge in two professions – journalism and public relations – as well as in communication sciences, a very recent discipline devoted to the scientific study of journalism, public relations and the process of mass communication as a whole. The study programme has been devised to enable students to master not only basic practical skills, but also specific theoretical knowledge in journalism and public relations, as well as the scientific terminology and foundations of communication sciences. Throughout the programme students are acquainted with the historical development of journalism and mass communication both in Croatia and worldwide. They acquire knowledge of the standard mass media (the press, radio and television) and new media, as well as agencies and public relations – required for the media to operate. Upon opting for one of the science streams on offer, students acquire basic knowledge of their chosen stream, including the methods of reporting typical for that particular stream. This qualifies the students for entry-level jobs in a range of media or in the corporate sector (public relations departments). In addition, students develop the ability to reflect critically on the reality which surrounds them and the way this reality is presented in the media. Elective courses in their field familiarise students with certain periods in the history of journalism and public relations, features of mass communication and particular media, certain journalistic forms and ways of reporting and analysing in the media. The bachelor thesis is written during the sixth semester.